In honor of America Recycles Day on November 15, 2019, the only nationally recognized day dedicated to promoting and celebrating recycling in the United States, Cotton’s Blue Jeans Go Green™ denim recycling program is hosting its first ever Denim Stack Challenge. The #DenimStackChallenge invites consumers across the country to take a look inside their own closets, stack their denim, snap a pic, share it on Instagram, and then recycle what they don’t often wear.
The purpose of the Denim Stack Challenge is to raise awareness of Cotton’s Blue Jeans Go Green™ denim recycling program’s mission and inspire consumers to support sustainable living through a simple, meaningful act. Since authentic denim is made from cotton, a natural fiber, it can be recycled and used to create something new. At the forefront of this process is Cotton’s Blue Jeans Go Green™ denim recycling program. With old denim, the program helps create natural cotton fiber insulation for building efforts around the country. Within the community, Cotton Incorporated inspires hope and passion by giving back a portion of the recycled product. By sharing what is known about cotton fiber and fabrics, and empowering others to recycle them, Cotton Incorporated is creating a movement for a greener world.
Consumers everywhere can participate in the movement. First, take inventory of your unused denim, snap a pic, and share it on social with the hashtag #DenimStackChallenge. Tag your friends and encourage your peers to do the same. Then, drop off your old/worn denim items at one of the many retailers participating in Cotton’s Blue Jeans Go Green™ program or mail it in for free via Zappos for Good. Collected denim will keep textile waste out of landfills and be given new purpose by being transformed into natural cotton fiber insulation used to help building efforts around the country.
According to Cotton Incorporated’s 2019 Lifestyle Monitor™ Survey, the average American owns 10 pieces of denim, and a chief design officer at California Closets is quoted in a Wall Street Journal article in 2013 saying, “only about 20% of the clothes in the average person’s closet are worn on a regular basis.” By participating in the #DenimStackChallenge, consumers can contribute to the efforts that Cotton’s Blue Jeans Go Green™ denim recycling program continues to champion by diverting thousands of tons of textile waste from landfills each year and transforming unused denim garments into something new that gives back to our people and our planet.