Looking to spread the word about your America Recycles Day event? Check out the America Recycles Day Media Training webinar for tips on how to reach out and engage your local media.
Two knowledgeable guest speakers share their marketing experience specifically in promoting America Recycles Day. Mike Rosen, Senior Vice President of Marketing and Communications for Keep America Beautiful, provides an overview on how to develop a communications plan and reviews the America Recycles Day online toolkits. The toolkits include key messages to share with your community, events and promotion ideas, how-to-guides, media templates, and social media and web tips. Find the media toolkit here. Michelle Feldman, Executive Director of Keep Philadelphia Beautiful, shares her experience with engaging local media. She provides tips on relationship building with local publications, social media, engaging local politicians, and facilitating proclamations.