America Recycles Day ® (ARD) identity standards (and related links) describe the proper use of the ARD logo. The standards were developed to assist ARD event organizers, state coordinators, sponsors, and partners in using the logo correctly.

The logo – consisting of the name and symbol – is the keystone of the ARD identity. It is imperative that the logo be used in a consistent manner to maintain its visual impact, reinforce public awareness of the brand, and protect the ARD logo and word mark. The logo should not be recreated or altered in any way that is different from how it appears and is described in this online document.

Review this information carefully so that you understand all the logo variations available. Once you decide which one meets your needs, select the appropriate logo and download it. It is essential that you review the following sections – Color Logos, Single-Color Logos, Logo Staging Area, and Improper Usage of Logo, before downloading any logos. (Note: In addition to providing designers and printers with the appropriate logo, please give them a copy of the Colors page.)

Please note: to access the logo files, you must register your ARD event. For print-quality logos, please contact America Recycles Day.

If you have any questions concerning the ARD logo standards, please contact Jerred Jones at jjones@kab.org or 203-659-3076

Color Logos

Primary Logos

This standard ARD logo should be used whenever possible.

Black and White Logo

The black or white version of the logo can be used as a secondary option to reduce the number of colors necessary when creating printed materials.

Secondary Logo

Horizontal Logo

This horizontal version of the logo should be used when space is limited.

The horizontal logo is also available in a black and white version.

Logo Staging Area

The examples below show the minimum amount of space that should surround the logo. Sufficient space should always surround the logo to separate it from other elements such as the edge of a document, copy, pictures, slogans, and symbols. The minimum amount of space that should be left around the logo is equal to the height of the letter “I” in the “I Recycle” symbol. Whenever possible it is preferred that more clear space be used.

Primary Logo Clearance Space

Secondary Logo Clearance Space

Correct Clearance Space

Incorrect Clearance Space

Correct Clearance Space

Incorrect Staging Area

Improper Use of Logos

Inappropriate uses of the America Recycles Day logo will dilute the effectiveness of the ARD identity. Therefore, the ARD logo should not be letter spaced, redrawn, reconstructed, or modified in any way. The symbol and name is a single unit and should never be separated. If you are not sure that a design you have is acceptable, don’t use it. Below are examples that should be avoided (examples apply to primary and secondary logos):

Do not use the logo too small so that the text is not legible. Logo should never be smaller than 1/2″ wide.

Do not place logo at an angle.

Do not add space between symbol and type.

Do not alter the proportion of the logo.

Do not use the symbol alone.

Do not place logo on a complex or distracting background.

Colors

Ink colors can be your most powerful identity builders. The official America Recycles Day logo colors are listed below. These color specifications should be followed when printing the ARD logo.

PMS: PANTONE 368 C

CMYK: 60%, 5%, 95%, 0%

RBG: 114 | 180 | 60

Web: #72b43c

Improper Usage of Color

Do not print the ARD logo in any color other than those approved in this guide. If the official ARD logo color can’t be utilized in a specific project, such as a limited print color T-shirt, use either the all black or white version of the ARD logo.

Fonts

The America Recycles Day logo is created from the Keep America Beautiful brand font: Neris SemiBold. However, the logo should not be letter spaced, redrawn, reconstructed, or modified in any way.

When creating materials using the ARD logo, the accompanying font should be from the Neris font family. When Neris is not available, please utilize Tahoma.